{"id":734,"date":"2012-04-19T09:16:36","date_gmt":"2012-04-19T14:16:36","guid":{"rendered":"http:\/\/brandsunderconstruction.com\/blog\/?p=734"},"modified":"2025-09-23T05:31:29","modified_gmt":"2025-09-23T10:31:29","slug":"pinterest-for-aec-construction","status":"publish","type":"post","link":"https:\/\/dev2.brandconstructors.com\/blog\/pinterest-for-aec-construction\/","title":{"rendered":"Pinterest for A\/E\/C & Construction"},"content":{"rendered":"

\"\"<\/a>So the past few months, I’ve seen my wife spends hours & hours on Pinterest looking for everything from interesting recipes, creative ways to do her hair for a wedding she stood in, to crafts and even a rain gutter garden<\/a> which we recently completed. I’ve been curious to how businesses could use Pinterest and if it could actually help with online lead generation.<\/p>\n

Let me take a step back in case you don’t know what I’m even talking about. Pinterest is a new social media website that launched in January of this year where users “pin” or attach images they like to their profile much like posting a flyer on a virtual bulletin board. Users can have different boards to separate different topics.\u00a0 Imagine Google’s image search with the ability to save images you like to a central location.<\/p>\n

After doing some research (playing on my wife’s Pinterest account), discussing it in the weekly #AECSM tweetchat<\/a>, and then I read a great article by SMPS Wisconsin on Pinterest<\/a>, I saw this as a great opportunity for any business that can differentiate by design, creativity, and innovation. Artists & crafters on Etsy.com<\/a> are loving Pinterest as should architects, designers, and builders because it can easily bring visitors to your work and then to your website to purchase your work. For B-to-B companies like in the A\/E\/C (Architect\/Engineering\/Construction) industry, Pinterest is an online scrapbook or portfolio of your greatest work.<\/p>\n

\"\"<\/a>Don’t think you’re buyers are on Pinterest? They might not be yet\u2013Pinterest is still in its infancy. Metrics and ROI case studies are not there, but some early statistics<\/a> show the average visit to Pinterest is over 1 hour and 17 minutes compared to 17 minutes on LinkedIn. The new website had over 10 million users in its first 2 months \u2013 that’s faster than Facebook & Twitter.<\/p>\n

I think Pinterest is ideal for custom home builders because many women (including my wife) are planning their dream house on the site and a local builder with some creative solutions & unique work will easily stand out. If you’re an architect, imagine a hospital administrator searching for ideas to present to the board to help promote a new hospital and that administrator finds your healthcare portfolio on your Pinterest page through Google images.<\/p>\n

Don’t believe that can happen? Would you like to wait to see if your competitor believes me? I didn’t think so.<\/p>\n","protected":false},"excerpt":{"rendered":"

So the past few months, I’ve seen my wife spends hours & hours on Pinterest looking for everything from interesting recipes, creative ways to do her hair for a wedding she stood in, to crafts and even a rain gutter garden which we recently completed. I’ve been curious to how businesses could use Pinterest and[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[212,265],"class_list":["post-734","post","type-post","status-publish","format-standard","hentry","category-social-media-2","tag-pinterest","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=734"}],"version-history":[{"count":1,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/734\/revisions"}],"predecessor-version":[{"id":6902,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/734\/revisions\/6902"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/categories?post=734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/tags?post=734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}