{"id":630,"date":"2012-02-27T10:46:58","date_gmt":"2012-02-27T15:46:58","guid":{"rendered":"http:\/\/brandsunderconstruction.com\/blog\/?p=630"},"modified":"2025-09-23T05:17:22","modified_gmt":"2025-09-23T10:17:22","slug":"ouch-a-cheapshot-backfires","status":"publish","type":"post","link":"https:\/\/dev2.brandconstructors.com\/blog\/ouch-a-cheapshot-backfires\/","title":{"rendered":"Ouch! A cheapshot backfires"},"content":{"rendered":"<p>If you love watching companies go head-to-head and battle it out in front of the public via advertising, you&#8217;ll love this. For years, Audi has stepped up their game and they have been advertising that BMW has been resting on their laurels and that Audi is the new &#8220;car to own&#8221;. Check out the billboard below. Checkmate or knock out punch? Regardless, that&#8217;s gotta hurt.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2012\/02\/bmw_billboard_checkmate.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-631\" title=\"bmw_billboard_checkmate\" src=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2012\/02\/bmw_billboard_checkmate.jpg\" alt=\"\" width=\"512\" height=\"386\" srcset=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2012\/02\/bmw_billboard_checkmate.jpg 640w, https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2012\/02\/bmw_billboard_checkmate-300x226.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<p>Considering their international audience, I&#8217;m amazed someone from BMW&#8217;s advertising\/marketing team even saw this ad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you love watching companies go head-to-head and battle it out in front of the public via advertising, you&#8217;ll love this. For years, Audi has stepped up their game and they have been advertising that BMW has been resting on their laurels and that Audi is the new &#8220;car to own&#8221;. Check out the billboard<a class=\"moretag\" href=\"https:\/\/dev2.brandconstructors.com\/blog\/ouch-a-cheapshot-backfires\/\">[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,11],"tags":[24,34,42,46],"class_list":["post-630","post","type-post","status-publish","format-standard","hentry","category-brand-marketing","category-fun","tag-advertising","tag-audi","tag-billboard","tag-bmw"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=630"}],"version-history":[{"count":1,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/630\/revisions"}],"predecessor-version":[{"id":6890,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/630\/revisions\/6890"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/categories?post=630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/tags?post=630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}