{"id":522,"date":"2011-09-13T09:39:41","date_gmt":"2011-09-13T14:39:41","guid":{"rendered":"http:\/\/brandsunderconstruction.com\/blog\/?p=522"},"modified":"2025-07-02T02:34:01","modified_gmt":"2025-07-02T07:34:01","slug":"the-polka-dot-concrete-mixer","status":"publish","type":"post","link":"https:\/\/dev2.brandconstructors.com\/blog\/the-polka-dot-concrete-mixer\/","title":{"rendered":"The Polka Dot Concrete Mixer"},"content":{"rendered":"

\"\"<\/a>While driving to a client’s office a short while ago, something crossed my eyes that just amazed me \u2013 a polka dotted concrete mixer. I thought, “What the?” and then thought, “That’s awesome!” I immediately pulled out my phone and took the best picture I could (to the right).<\/p>\n

Have you ever really thought about a concrete mixer? Do you really notice them at all when they drive up & down the road? Probably not.<\/p>\n

Most\u00a0 people, even in the construction industry, only notice concrete mixers if they’re blocking traffic or on their construction site. I have to admit, I can name a few local concrete companies, but they never got my attention like this polka dotted one.<\/p>\n

The polkadot mixer company is working on standing out and being visible.<\/p>\n

Is your company taking advantage of all of its branding opportunities?<\/p>\n

Some construction brands think they will be remembered and top-of-mind by being “on time” and “on budget” but rarely is that the case.<\/p>\n

What is the Polkadot Mixer doing for the company?<\/strong> This is a perfect example of taking a small step to stand out. Is the concrete in the polka dot mixer any better than a bland concrete mixer? Any worse? Probably not. Do you remember this mixer? YES!<\/p>\n

Now, think of the cost to paint the mixer. The cost to add the polka dots is minimal when compared to just painting the thing white, but the impact is dramatic. I will give the mixer one critique, I don’t know what company has the polka dotted mixers, but I will keep an eye out for the dotted mixers in the future, then I will find out their name.<\/p>\n

Think how your company can stand out? Can a unique property sign or paint job on your machinery make you stand out? If you’re not sure, just ask the Demo Diva<\/a><\/strong> (one of the best Facebook pages I’ve ever seen in the construction industry).<\/p>\n

If you want to find out how to stand out in the busy commercial contracting industry give us a call<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

While driving to a client’s office a short while ago, something crossed my eyes that just amazed me \u2013 a polka dotted concrete mixer. I thought, “What the?” and then thought, “That’s awesome!” I immediately pulled out my phone and took the best picture I could (to the right). Have you ever really thought about[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,11],"tags":[47,85,110,119,126,216,271],"class_list":["post-522","post","type-post","status-publish","format-standard","hentry","category-brand-marketing","category-fun","tag-brand","tag-concrete-mixer","tag-creative","tag-demo-diva","tag-differentiate","tag-polka-dots","tag-stand-out"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":2,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"predecessor-version":[{"id":6080,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/522\/revisions\/6080"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/tags?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}