![\"Abstract](\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2019\/07\/GettyImages-962273384-1-1024x712.jpg\" "\\"CRM\\"")
<\/p>\nIt may be time to invest in marketing tech that helps manage requests for bids, sort out good prospects and projects, and tie up the loose ends in your organization\u2019s day-to-day customer relationship management. In the construction marketing world, this type of tool is affectionately known as CRM, Client Resource Management, but we refer to it as customer relationship management.<\/p>\n
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A CRM is ideal if you\u2019re looking to\u2026<\/strong><\/p>\n If you find yourself constantly bogged down sifting through crappy bid requests and can\u2019t seem to get the quality opportunities that translate into BIG money, CRM tech<\/a> could be the answer. Yes, it costs money, but it\u2019s certainly less expensive than hiring an additional business developer (salesperson). As your business establishes its reputation in the industry, builds its contacts and scales up, a common issue it will face is how to segment all of the customer inquiries. When was the last time you called on that customer? Do your prospects know all the benefits of your product? What about the infinite number of design possibilities? CRM helps manage all these opportunities and more, so your prospects and clients keep you top-of-mind and you don\u2019t lose your mind in the process.<\/p>\n The last thing you want to do is to ignore the issue of managing business development and allowing countless unanswered bid requests or inquiries to turn into irate prospects – those that become the opposite of \u201cbrand ambassadors,\u201d but rather, \u201cbrand destroyers\u201d willing to go out and tarnish your hard earned reputation. You don\u2019t want this being said about your company: \u201cYeah, I emailed those guys for a bid and they never responded. I even called them and didn\u2019t get a callback. Guess they don\u2019t want or need our project work.\u201d Or, \u201cI met their project manager at the last industry trade show and was impressed by what he said, but he never sent me the stuff he promised, and I haven\u2019t gotten a callback or anything from them. Guess he was full of shit.\u201d<\/p>\n The bottom line is this: understanding the wants, expectations, and needs of those you interact and do business with will help you to save time and money in the short term and increase profitability in the long term.<\/strong> Implementing procedures for how to address customer\u2019s needs and qualify the opportunities you receive will help you streamline your customer interactions. For these reasons alone, it\u2019s a good idea to seek out CRM tech and resources that will make your business more successful.<\/p>\n Of course, we have a CRM that we\u2019d prefer you to use, that we\u2019ve vetted and implemented for our construction marketers, but there are others too. Talk to The Brand Constructors<\/strong><\/a> if you need direction on where to start. We can explain the benefits of integrating a CRM solution, discuss the options we provide and even point you in the right direction of alternatives that may be a better fit.<\/p>\n","protected":false},"excerpt":{"rendered":" It may be time to invest in marketing tech that helps manage requests for bids, sort out good prospects and projects, and tie up the loose ends in your organization\u2019s day-to-day customer relationship management. In the construction marketing world, this type of tool is affectionately known as CRM, Client Resource Management, but we refer to[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":5161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307,7,9,95],"tags":[],"class_list":["post-5155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-brand-constructors","category-business","category-construction-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/5155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=5155"}],"version-history":[{"count":5,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/5155\/revisions"}],"predecessor-version":[{"id":6156,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/5155\/revisions\/6156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media\/5161"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=5155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/categories?post=5155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/tags?post=5155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n