Was your construction company logo design<\/a> drafted over 10 years ago? Is your logo being used properly in digital spaces? Is it being stretched, \u201cimproved\u201d by staff, or remade by vendors who \u201cdon\u2019t have that font\u201d? Don\u2019t put up with it. Your logo is your everything. It\u2019s the visual representation of your reputation online and everywhere else it\u2019s found. Protect it.<\/p>\n How do you sign off on communications online? Does everyone on your team use a consistent email signature, or is everybody doing it \u201ctheir way\u201d? Email signatures are not a place to express individuality. Insist on consistency.<\/p>\n Did you print a thousand last time and now they\u2019re outdated and stashed in a closet? If no one is using them, then do you really have a \u201cbrochure?\u201d Have your brochures been updated in the past two years? If not, it\u2019s time. The last thing you want to do is look outdated.<\/p>\n The Yellow Pages are a thing of the past and your prospects are looking for you online, and most likely they\u2019re searching on a mobile device. Do you have a modern site? Is the content fresh and current? Are you constantly adding to and updating your website? Social Media channels are great, but your aim is to get people to visit your website for the whole story. You\u2019re getting them to click \u2013 now let\u2019s win their business!<\/p>\n If you submit proposals or RFPs, do they represent your current brand and call out your strengths and uniqueness? Many companies update their branding but for some reason forget about their proposals. Remember\u2026 consistency across all marketing tools!<\/p>\n Do your new employees \u201cget your brand?\u201d Do they fit in with your culture? How do you acclimate them to your brand after they\u2019ve work at that other company for years? It\u2019s important to keep staff educated on how to answer common questions, and even on small things like how to answer the phone correctly. Cultural (Internal) Branding involves making sure they keep to the dress-code, maintain the jobsite, properly interact with the general public while operating company equipment, etc. \u2013 every day.<\/p>\n New signs can be expensive, but not as expensive as advertising that you\u2019re outdated. Just bite down on that bullet and do it! Jobsite signage is very important to brand awareness!<\/p>\n Many of your prospects will research your team online before a meeting. Imagine if your employees look like they are still working for another company or even your competition. Ouch!<\/p>\n Make sure forms on your website work, and that someone is receiving and dealing with them at your office. If an employee who normally receives these forms leaves, make plans for those emails so they don\u2019t get lost in the shuffle.<\/p>\n If you have the same furniture from 15 years ago, it may be time for an update. (Depending on your industry, it may be time for a BIG update.) Office furnishings communicate your pride in your workplace, but it also speaks to how modern of an organization you have. You know how it works\u2026 You never have a second chance to make a first impression.<\/p>\n Marketing your construction company is very different today than it was just 6 years ago. For some, the change in how we reach prospects and develop business snuck up and now we\u2019re scrambling to play catch up so we don\u2019t get let behind. So, like many contractors, you\u2019re probably flocking to Online Marketing, Video, SEO,[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":4469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,321,468,17],"tags":[],"class_list":["post-4467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-marketing","category-content-marketing","category-proposalsrfpssoqs","category-web-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/4467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=4467"}],"version-history":[{"count":3,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/4467\/revisions"}],"predecessor-version":[{"id":6310,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/4467\/revisions\/6310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media\/4469"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=4467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/categories?post=4467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/tags?post=4467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. An Inconsistent Email Signature<\/span><\/h3>\n
3. Outdated brochures<\/span><\/h3>\n
![\"old-computer\"](\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2017\/05\/old-computer-300x253.jpg\" "\\"\\"")
4. A Stagnant Website<\/span><\/h3>\n5. Old Proposals and RFPs<\/span><\/h3>\n
6. New Employees Who Don\u2019t Get It<\/span><\/h3>\n
7. Outdated Signage<\/span><\/h3>\n
8. Old LinkedIn Profiles<\/span><\/h3>\n
9. Website Forms That Go Nowhere<\/span><\/h3>\n
10. Grandma Office Furniture<\/span><\/h3>\n
![\"old-office\"](\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2017\/05\/old-office.jpg\" "\\"\\"")
<\/p>\n","protected":false},"excerpt":{"rendered":"