{"id":392,"date":"2010-12-28T10:55:19","date_gmt":"2010-12-28T15:55:19","guid":{"rendered":"http:\/\/brandsunderconstruction.com\/blog\/?p=392"},"modified":"2010-12-28T10:55:19","modified_gmt":"2010-12-28T15:55:19","slug":"yellow-pages","status":"publish","type":"post","link":"https:\/\/dev2.brandconstructors.com\/blog\/yellow-pages\/","title":{"rendered":"Don&#039;t Get Me Started on the Yellow Pages"},"content":{"rendered":"<p><a href=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2010\/12\/yellowpages_waste.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-393\" title=\"yellowpages_waste\" src=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2010\/12\/yellowpages_waste.jpg\" alt=\"\" width=\"288\" height=\"331\" srcset=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2010\/12\/yellowpages_waste.jpg 800w, https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2010\/12\/yellowpages_waste-261x300.jpg 261w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/a>Recently a friend that works in the marketing department for a private &amp; public works construction company asked me my thoughts on advertising in the yellow pages.<\/p>\n<p>This way my response:<\/p>\n<div>\n<div>\n<div>\n<p>Our firm believes Yellow Pages advertising is a waste of  money for all industries, especially the A\/E\/C industry. It is good to stay listed so people looking for your phone number can easily find you  in the antiquated book or online in their directory, but not much more  is needed. I am amazed at how much money both the phone book &amp;  newspaper charges even though their reach drops each year.<\/p>\n<p>For the construction industry, I truly believe in building relationships though  traditional networking and being found online with a solid web presence  is a must.<\/p>\n<p>In this competitive industry where every dollar is carefully spent, more and more companies are pulling their phone book advertising budgets and moving them to other avenues such as social media, website design &amp; SEO.<\/p>\n<p>Have you pulled your phone book advertising? Does it still work for your company? Where are you reallocating your advertising dollars?<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recently a friend that works in the marketing department for a private &amp; public works construction company asked me my thoughts on advertising in the yellow pages. This way my response: Our firm believes Yellow Pages advertising is a waste of money for all industries, especially the A\/E\/C industry. It is good to stay listed<a class=\"moretag\" href=\"https:\/\/dev2.brandconstructors.com\/blog\/yellow-pages\/\">[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[24,291,301],"class_list":["post-392","post","type-post","status-publish","format-standard","hentry","category-brand-marketing","tag-advertising","tag-waste","tag-yellow-pages"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":0,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}