{"id":3899,"date":"2015-04-23T08:18:31","date_gmt":"2015-04-23T13:18:31","guid":{"rendered":"https:\/\/dev2.brandconstructors.com\/?p=3899"},"modified":"2015-04-27T17:57:42","modified_gmt":"2015-04-27T22:57:42","slug":"make-cfos-%e2%99%a5-marketing-part-3-measuring-up","status":"publish","type":"post","link":"https:\/\/dev2.brandconstructors.com\/blog\/make-cfos-%e2%99%a5-marketing-part-3-measuring-up\/","title":{"rendered":"Make CFOs \u2665 Marketing | Part 3 &#8211; Measuring Up"},"content":{"rendered":"<p><a href=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2015\/04\/ThinkstockPhotos-453116321-sm.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3906\" src=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2015\/04\/ThinkstockPhotos-453116321-sm.jpg\" alt=\"ThinkstockPhotos-453116321-sm\" width=\"150\" height=\"589\" title=\"\"><\/a>Inherently, CFOs are numbers people. One reason CFOs tend to struggle with marketing is because it can be challenging to track and show real attributable results. However, by utilizing some of the newest marketing automation and tracking technology, marketing can connect their efforts to actual work-brought-in.<\/p>\n<p>One way to track ROI on every marketing campaign is with your CRM (Customer Relationship Management) system. To do this, you\u2019ll want to tag every potential project or contact with a specific campaign. This tracking includes how they became a connection, who they first connected with, and who\u2019s responsible for managing\/building the relationship. Some CRMs, like the one we recommend to our clients, also allow us to input the cost of that campaign. Once you\u2019ve done this part, the CRM calculates the cost per lead, cost per opportunity, and the ROI of that campaign. CFOs (and CEOs) love this data! Of course, it\u2019s better for the marketing department to show positive results from their efforts rather than negative ones. On the other hand, it provides justification for changing up tactics that aren\u2019t working and continuing the ones that are providing results. An added benefit of utilizing your CRM system for marketing tracking is having access to data in &#8220;real time.\u201d Real time data allows you to adjust your campaign mid-stream instead of waiting months for results to come in.<\/p>\n<p>If you don\u2019t have access to a CRM that is collecting data from multiple people\/roles in your organization, you should call us. Or, there is another way for you to accomplish similar results. But that means Marketing and Business Development must work closely together, sharing information and insights on each and EVERY lead and project submittal and reviewing challenges and success EVERY day. On second thought\u2026 you should call us.<\/p>\n<p>All joking aside\u2026 &#8220;You can\u2019t measure what you can\u2019t track.\u201d If you can\u2019t track your results because you\u2019re missing the tools, or struggle with developing specifically targeted campaigns for your best prospects, call us and we\u2019ll get you started. Now go invite Business Development to lunch!<\/p>\n<p>Next time, we&#8217;ll discuss automating your tasks with systems.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inherently, CFOs are numbers people. One reason CFOs tend to struggle with marketing is because it can be challenging to track and show real attributable results. However, by utilizing some of the newest marketing automation and tracking technology, marketing can connect their efforts to actual work-brought-in. One way to track ROI on every marketing campaign<a class=\"moretag\" href=\"https:\/\/dev2.brandconstructors.com\/blog\/make-cfos-%e2%99%a5-marketing-part-3-measuring-up\/\">[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307,95],"tags":[489,490],"class_list":["post-3899","post","type-post","status-publish","format-standard","hentry","category-business-development","category-construction-marketing","tag-crm","tag-tracking"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/3899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=3899"}],"version-history":[{"count":3,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/3899\/revisions"}],"predecessor-version":[{"id":3908,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/3899\/revisions\/3908"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=3899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/categories?post=3899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/tags?post=3899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}