Occasionally I’m asked why we have an in-house design team and not just be a marketing-only firm. The main reason is that good design builds credibility and our clients generally do not have in-house designers. (Even those \u00a0larger construction companies that have internal designers, usually still need help with their company’s website.)<\/p>\n
Let me explain how good design builds credibility. People judge a book by its cover and a company by their brand image, in particular, by their website. When you’re in a store for a product you’re not familiar with, you gauge the value of the price by the design of the package. When buying online, whether a consumer good or a professional service, you probably look at 5-12 websites and rule out the ugly websites within 5 seconds. Your prospective buyers do this too. If you think they don’t, I’d guess that you don’t get business from your company’s website.<\/p>\n
![\"RCC_BeforeAfter\"](\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2013\/02\/RCC_BeforeAfter-300x165.png\" "\\"\\"")
No, construction companies do not “sell” a multi-million dollar building online like Amazon, but prospects do short list companies based on their website. Prospects look at 8-15 contractors websites and call 5-8 of them. From there, they probably ask 3-5 for RFPs and for meetings, then narrow it down to 2-3 for interviews and negotiations. Without a good website, you don’t even know what you’re missing out on.<\/p>\n
For small contractors and subcontractors, our marketing strategy starts with a good business card, strong website, and an email newsletter. This way when a contractor meets someone at a networking event like AGC or CFMA, business cards are exchanged (first step in building credibility). When that potential buyer gets back to the office, he\/she looks up the website and makes a decision to continue the relationship or not. If you have a weak business card and poor website \u2013 that relationship never gets off the ground.<\/p>\n
I ask you, does your website build credibility for your construction company? If not, you know who to call (hint: The Brand Constructors<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":" Occasionally I’m asked why we have an in-house design team and not just be a marketing-only firm. The main reason is that good design builds credibility and our clients generally do not have in-house designers. (Even those \u00a0larger construction companies that have internal designers, usually still need help with their company’s website.) Let me explain[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,1],"tags":[57,122,229],"class_list":["post-3033","post","type-post","status-publish","format-standard","hentry","category-brand-marketing","category-websites","tag-brand-image","tag-design","tag-prospects"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/3033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=3033"}],"version-history":[{"count":3,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/3033\/revisions"}],"predecessor-version":[{"id":3107,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/3033\/revisions\/3107"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=3033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/categories?post=3033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/tags?post=3033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}