{"id":2793,"date":"2014-05-20T08:26:47","date_gmt":"2014-05-20T13:26:47","guid":{"rendered":"https:\/\/dev2.brandconstructors.com\/?p=2793"},"modified":"2025-07-02T02:17:09","modified_gmt":"2025-07-02T07:17:09","slug":"how-to-increase-conversions-on-a-b2b-website","status":"publish","type":"post","link":"https:\/\/dev2.brandconstructors.com\/blog\/how-to-increase-conversions-on-a-b2b-website\/","title":{"rendered":"How to Increase Conversions On a B2B Website"},"content":{"rendered":"

Guest post by\u00a0Sasha Dlinni<\/span><\/p>\n

—<\/p>\n

So your visitor rate might be looking good and businesses are staying on your website to check out what you do and browse your products, but why are they leaving and why aren\u2019t they buying? These are the key questions that many companies, including those in the construction industry have been asking themselves since online marketing and businesses strategies began to boom. You can have the best looking website and great content but if your visitors are not creating conversions then your efforts aren\u2019t transferring into direct profit.<\/p>\n

A conversion is a goal or action that businesses wish their visitors to make on their website and is often measured by the purchase of a service or product. Basically, your conversion rate increases when more people buy on your website.<\/p>\n

Here\u2019s how you can get them to do just that.<\/p>\n

Get Out Of Your Own Way<\/strong><\/p>\n

You might be making it difficult for people to get what they want from your website without actually realising it. B2B websites see a longer sales cycle<\/a> so it\u2019s not just about getting your visitors to buy but instead looking at encouraging positive engagement and brand awareness.<\/p>\n

The main thing to remember here is not to block visitor\u2019s way with unnecessary information about your company or with pop-ups that present them with questions and forms. Try to make it as easy as possible for people to find what they\u2019re looking for without being pushy. For example, you don\u2019t need them to fill out form to just get your address. Doing this makes\u00a0\u00a0it less convenient for potential customers to get what they want.<\/p>\n

When the internet is a place full of distractions and very little time, it\u2019s important that you make their visit to your site enjoyable, smooth and easy. By all means give them options to create an account or sign up to a mailing list, just don\u2019t make it compulsory.<\/p>\n

Know How to Catch Their Eye<\/strong><\/p>\n

We all know that one of the most powerful aspects of marketing your business is your brand. Stick to a simple, effective and attractive website design that reflects your company\u2019s services\/products and ethos. Information should be to the point as well as easy to access and understand. One of the best ways to catch a prospect\u2019s attention and build trust is to feature a gallery of previous construction projects you were involved in, along with information on your role in them.<\/p>\n

When it comes to conversions, highlight how they can contact you and present key information with colors and even subtle movement. This countdown meter on Anglia Tool Centre<\/a> is a great example, as it constantly gives a sense of innocent urgency to visitor\u2019s opportunity to order online. This is a great way to catch a customer\u2019s eye, but remember not to over-do it with too much going on or they\u2019ll soon be put off and your bounce rate could increase as a consequence.<\/p>\n

Be Real, Be Nice<\/strong><\/p>\n

You want people to believe in your business. Even if they\u2019re on the other side of the world, visitors should be able to understand and connect to your company\u2019s identity through the smallest screen. This may sound like a lot to ask but it\u2019s now so much easier for brands to create real, relatable identities online and spread this widely with the popularity of social media. Make sure your Facebook and Twitter accounts are managed right and if it fits with your brand voice, you can even publicise who exactly posts and tweets to make your business less anonymous to customers. Many B2C companies even use their Twitter account to deal with customer queries and feedback, for example Three mobile<\/a>. Which brings me to my next point\u2026<\/p>\n

Let Them Sell You <\/strong><\/p>\n

Communication with your customers is key. Whether they\u2019re your biggest buying fan or don\u2019t have anything good to say about your services, you should listen to where they\u2019re coming from. Why? Because it\u2019s how you can mould your business strategy to increase B2B conversions. Respond to negative comments<\/a> with dignity and understanding and allow visitors to see plenty of first-hand product reviews and ratings so that they can see reliable opinions from people who have used your services before.<\/p>\n

Be sure to monitor and analyze whether your website is really reflecting your business in the best way possible. It can be an empty space on the internet or a massively profitable asset. The power is in your hands.<\/p>\n

—<\/p>\n

Sasha Dlinni\u00a0writes about trends in architecture and travel. He now resides in beautiful Portugal, where he enjoys the relaxed lifestyle but misses the pizza of his home city, New York.<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Guest post by\u00a0Sasha Dlinni — So your visitor rate might be looking good and businesses are staying on your website to check out what you do and browse your products, but why are they leaving and why aren\u2019t they buying? These are the key questions that many companies, including those in the construction industry have[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[432,433,434],"class_list":["post-2793","post","type-post","status-publish","format-standard","hentry","category-web-design","tag-b2b-website","tag-conversions","tag-web-visitor"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/2793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=2793"}],"version-history":[{"count":1,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/2793\/revisions"}],"predecessor-version":[{"id":2794,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/2793\/revisions\/2794"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=2793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/categories?post=2793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/tags?post=2793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}