{"id":274,"date":"2010-08-26T13:27:01","date_gmt":"2010-08-26T18:27:01","guid":{"rendered":"http:\/\/brandsunderconstruction.com\/blog\/?p=274"},"modified":"2025-07-31T23:30:29","modified_gmt":"2025-08-01T04:30:29","slug":"social-media-cross-promotions","status":"publish","type":"post","link":"https:\/\/dev2.brandconstructors.com\/blog\/social-media-cross-promotions\/","title":{"rendered":"Social Media & Cross Promotions"},"content":{"rendered":"

I recently wrote two blog posts for our parent company, Design the Planet, about Social Media Personalities<\/strong><\/a> and Cross Promotions<\/strong><\/a>. The topics are more pertinent to Design the Planet’s B-to-C than the A\/E\/C industry, but I did not want to leave you out.<\/p>\n

Here is a brief summary of each post, click the title to read the rest the full post.
\n\u2022 Social Media Personalities<\/strong><\/a> – Many times the “voice” or tone of a company or organization’s social media is from the company or when appropriate, a first person perspective. The post discussions using a consistent voice to build brand loyalty and to prevent confusion as well as going into a brief list of dos and don’ts of social media including Current Events, Rewards, Too Many Posts, and even the importance of Spell Check. Tip: Misspellings may lead to a strong brand if appropriate (e.g. rapper or teen brand).
\n\u2022 Cross Promotions<\/strong><\/a> – A New Orleans based iced tea company did a great multiple-medium promotion by running a contest on the radio station to look for different billboards around town based on the DJs’ clues that day. The post also discusses the importance of a web presence to back up the promotion and a potential pitfall that many agencies lead clients toward – the promotion website.<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently wrote two blog posts for our parent company, Design the Planet, about Social Media Personalities and Cross Promotions. The topics are more pertinent to Design the Planet’s B-to-C than the A\/E\/C industry, but I did not want to leave you out. Here is a brief summary of each post, click the title to[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,16,17],"tags":[43,113,125,197,265],"class_list":["post-274","post","type-post","status-publish","format-standard","hentry","category-business","category-web-design","category-web-marketing","tag-billboards","tag-cross-media","tag-design-the-planet","tag-new-orleans","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":1,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"predecessor-version":[{"id":6799,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/274\/revisions\/6799"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}