{"id":236,"date":"2010-08-04T08:37:53","date_gmt":"2010-08-04T13:37:53","guid":{"rendered":"http:\/\/brandsunderconstruction.com\/blog\/?p=236"},"modified":"2025-09-09T00:37:19","modified_gmt":"2025-09-09T05:37:19","slug":"why-advertising-fails","status":"publish","type":"post","link":"https:\/\/dev2.brandconstructors.com\/blog\/why-advertising-fails\/","title":{"rendered":"Why Advertising Fails&#8230;"},"content":{"rendered":"<p>I recently a rather amusing list of why advertising fails. You may wonder what is amusing about failure. Just Google &#8220;Fail&#8221; images and you will see a lot of funny failures. In regards to this list, it is more some of the shear obvious reasons to us and also when we have see companies totally miss the mark because of something so simple as something like boredom or using the totally wrong advertising mediums.<\/p>\n<div id=\"attachment_245\" style=\"width: 265px\" class=\"wp-caption alignright\"><a href=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2010\/08\/advertising-fail.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-245\" class=\"size-full wp-image-245 \" title=\"advertising-fail\" src=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2010\/08\/advertising-fail.jpg\" alt=\"\" width=\"255\" height=\"234\" srcset=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2010\/08\/advertising-fail.jpg 319w, https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2010\/08\/advertising-fail-300x274.jpg 300w\" sizes=\"auto, (max-width: 255px) 100vw, 255px\" \/><\/a><\/p>\n<p id=\"caption-attachment-245\" class=\"wp-caption-text\">From http:\/\/unbounce.com\/funny\/13-epic-marketing-fails\/<\/p>\n<\/div>\n<ul>\n<li>\u2022\u00a0Premature abandonment<\/li>\n<li>\u2022 Silly positioning<\/li>\n<li>\u2022 Failure to focus<\/li>\n<li>\u2022 Beginning without a written plan of attack<\/li>\n<li>\u2022 Picking the wrong media for the right audience<\/li>\n<li>\u2022 Being unclear to prospects<\/li>\n<li>\u2022 Not understanding customers<\/li>\n<li>\u2022 Exaggeration that undermines truth<\/li>\n<li>\u2022 Not keeping up with change<\/li>\n<li>\u2022 Unrealistic expectations<\/li>\n<li>\u2022 Saving money in the wrong places<\/li>\n<li>\u2022 Thinking it can be done without hard work<\/li>\n<li>\u2022 Committees and layers of management<\/li>\n<li>\u2022 Not supporting advertising with other marketing<\/li>\n<li>\u2022 Starting out in the wrong direction<\/li>\n<li>\u2022 Boring advertising<\/li>\n<\/ul>\n<p>One of the best ways to make sure your advertising campaign is not susceptible to something on this list is to simply think like a consumer. Step back and think, if I didn&#8217;t work here, would I get this ad. Does this ad make me stop and think about the product? Is this ad campaign memorable enough to remember 24 hours from now?<\/p>\n<p>Chances are if you pass those questions, you will pass our last question, &#8220;Who Cares?&#8221; That is the ultimate question for all of our marketing &amp; advertising campaigns as well as just our designs &#8211; who cares.<\/p>\n<div id=\"attachment_246\" style=\"width: 473px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2010\/08\/advertising-fail2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-246\" class=\"size-full wp-image-246\" title=\"advertising-fail2\" src=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2010\/08\/advertising-fail2.jpg\" alt=\"\" width=\"463\" height=\"287\" srcset=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2010\/08\/advertising-fail2.jpg 463w, https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2010\/08\/advertising-fail2-300x185.jpg 300w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/a><\/p>\n<p id=\"caption-attachment-246\" class=\"wp-caption-text\">Another advertising fail from http:\/\/unbounce.com\/funny\/13-epic-marketing-fails\/<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I recently a rather amusing list of why advertising fails. You may wonder what is amusing about failure. Just Google &#8220;Fail&#8221; images and you will see a lot of funny failures. In regards to this list, it is more some of the shear obvious reasons to us and also when we have see companies totally<a class=\"moretag\" href=\"https:\/\/dev2.brandconstructors.com\/blog\/why-advertising-fails\/\">[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,15],"tags":[24,139,299],"class_list":["post-236","post","type-post","status-publish","format-standard","hentry","category-brand-marketing","category-uncategorized","tag-advertising","tag-failure","tag-who-cares"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=236"}],"version-history":[{"count":1,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/236\/revisions"}],"predecessor-version":[{"id":6864,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/236\/revisions\/6864"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/categories?post=236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/tags?post=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}