{"id":2289,"date":"2014-03-10T08:50:47","date_gmt":"2014-03-10T13:50:47","guid":{"rendered":"https:\/\/dev2.brandconstructors.com\/?p=2289"},"modified":"2025-07-02T01:45:12","modified_gmt":"2025-07-02T06:45:12","slug":"a-bad-marketing-plan","status":"publish","type":"post","link":"https:\/\/dev2.brandconstructors.com\/blog\/a-bad-marketing-plan\/","title":{"rendered":"A Bad Marketing Plan"},"content":{"rendered":"<p>LinkedIn shared an article from one of their influencers, <a href=\"http:\/\/nz.linkedin.com\/in\/bluebanana20\" target=\"_blank\" rel=\"noopener\">Linda Coles<\/a>, that had a great caricature that personified the problem with most construction companies&#8217; marketing plans.\u00a0No good comes from mere wishful thinking.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2290\" src=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2014\/03\/39ac9a6.jpg\" alt=\"39ac9a6\" width=\"666\" height=\"540\" title=\"\" srcset=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2014\/03\/39ac9a6.jpg 833w, https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2014\/03\/39ac9a6-300x243.jpg 300w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn shared an article from one of their influencers, Linda Coles, that had a great caricature that personified the problem with most construction companies&#8217; marketing plans.\u00a0No good comes from mere wishful thinking. &nbsp; &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[182],"class_list":["post-2289","post","type-post","status-publish","format-standard","hentry","category-websites","tag-marketing-plan"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/2289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=2289"}],"version-history":[{"count":3,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/2289\/revisions"}],"predecessor-version":[{"id":6729,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/posts\/2289\/revisions\/6729"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=2289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/categories?post=2289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/tags?post=2289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}