{"id":4640,"date":"2017-07-14T09:38:52","date_gmt":"2017-07-14T14:38:52","guid":{"rendered":"https:\/\/dev2.brandconstructors.com\/?page_id=4640"},"modified":"2024-08-13T01:03:33","modified_gmt":"2024-08-13T06:03:33","slug":"brand-collateral","status":"publish","type":"page","link":"https:\/\/dev2.brandconstructors.com\/blog\/brand-collateral\/","title":{"rendered":"Brand Collateral"},"content":{"rendered":"<p>Your Brand Collateral is the collection of materials and media used to create awareness of and promote your business. Shared by your business development team, it is strategically used to support your sales and marketing efforts, and may be managed through your annual marketing calendar. It\u00a0speaks for your construction company brand, because it\u2019s designed congruently with the brand\u2019s core values and personality.\u00a0These marketing tools\u00a0are intended to make the sales effort easier and more effective by communicating your value proposition and brand promise.<\/p>\n<h3>A sampling of\u00a0collateral materials include:<\/h3>\n<div class=\"lts-one-half\">\n<ul>\n<li>Stationery Kit (business cards,\u00a0letterhead,\u00a0envelopes)<\/li>\n<li>RFPs<\/li>\n<li>SOQ (Statement of Qualification)<\/li>\n<li>Promotional items<\/li>\n<li>Printed &amp; Digital Brochures<\/li>\n<li>Newsletters<\/li>\n<li>Websites<\/li>\n<li>Social media graphics<\/li>\n<\/ul>\n<\/div>\n<div class=\"lts-one-half lts-col-last\">\n<ul>\n<li>Site Signs<\/li>\n<li>Direct Mail<\/li>\n<li>Vehicle Wraps<\/li>\n<li>Advertising Creative<\/li>\n<li>Tradeshow Displays, Exhibition Stands &amp; Graphics, Signage<\/li>\n<li>Branded PowerPoint<\/li>\n<li>Videos<\/li>\n<\/ul>\n<\/div>\n<div class=\"clear\"><\/div>\n<p>All of these items should be designed with a specific objective or strategy in mind. They make up\u00a0the tactical material of your brand marketing toolkit that will be used to achieve your business development goals. Your\u00a0collateral materials are\u00a0often the first impression prospective customers get of your product or service, and first impressions really count in a crowded Bid. Poorly executed design of brand collateral can do as much damage as professionally designed solutions can do to enhance the perceived value of your offering and increase sales.<\/p>\n<h3><a href=\"https:\/\/dev2.brandconstructors.com\/contact\/\">Contact us<\/a>\u00a0to learn how we\u2019ll approach your Brand Collateral to ensure your message is getting through.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Your Brand Collateral is the collection of materials and media used to create awareness of and promote your business. Shared by your business development team, it is strategically used to support your sales and marketing efforts, and may be managed through your annual marketing calendar. It\u00a0speaks for your construction company brand, because it\u2019s designed congruently<a class=\"moretag\" href=\"https:\/\/dev2.brandconstructors.com\/blog\/brand-collateral\/\">[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4640","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/pages\/4640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=4640"}],"version-history":[{"count":5,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/pages\/4640\/revisions"}],"predecessor-version":[{"id":4709,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/pages\/4640\/revisions\/4709"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=4640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}