{"id":2525,"date":"2014-04-25T17:25:17","date_gmt":"2014-04-25T22:25:17","guid":{"rendered":"https:\/\/dev2.brandconstructors.com\/?page_id=2525"},"modified":"2024-08-13T02:45:36","modified_gmt":"2024-08-13T07:45:36","slug":"integrated-pro-services","status":"publish","type":"page","link":"https:\/\/dev2.brandconstructors.com\/blog\/case-studies\/integrated-pro-services\/","title":{"rendered":"Integrated Pro Services (IPS) Case Study"},"content":{"rendered":"<dl class=\"lizatom-tabs-horizontal\">\n<dt>About the Brand<\/dt>\n<dd>IPS Construction is a fast-growing disabled-veteran owned \u00a0construction company with roots in the tree trimming business. The company\u2019s core team all have a military background, which spawned and encourages their enthusiastic \u201cNever say never!\u201d business philosophy.<\/p>\n<\/dd>\n<dt>Challenge<\/dt>\n<dd>Despite their enthusiasm and ability to work independently and as a team, the IPS Construction branding did not help the company stand out or promote their unique differentiation. Due to their work on a variety of unique projects, the company lacked a consistent focus, and needed a flexible and diverse Statement of Qualifications (SOQ) to set them apart.<\/p>\n<\/dd>\n<dt>Solution<\/dt>\n<dd>The Brand Constructors strategized, wrote, and designed a well-crafted SOQ, and trained the IPS business development team in Adobe InDesign so they can handle future needs and easily make updates to their growing project experience and team member bios. The Brand Constructors also developed a proposal template for IPS based on the SOQ design and content for consistency.<\/dd>\n<dt>Results<\/dt>\n<dd>Using the new proposal format with the new professional image focused on its strengths and differentiating characteristics, IPS won their first major project. The SOQ has begun opening doors to lucrative opportunities and invitations to bid, and IPS is moving forward.<\/dd>\n<div style=\"clear:both;\"><\/div>\n<\/dl>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2661\" src=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2013\/02\/Brands_IPS1.png\" alt=\"Brands_IPS\" width=\"550\" height=\"321\" title=\"\" srcset=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2013\/02\/Brands_IPS1.png 800w, https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2013\/02\/Brands_IPS1-300x175.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<h3 class=\"p3\"><a href=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2013\/02\/Brands_IPS1.png\"><br \/>\n<\/a><a href=\"https:\/\/dev2.brandconstructors.com\/blog\/wp-content\/uploads\/2014\/05\/IPS_PUBLISH.pdf\" target=\"_blank\" rel=\"noopener\">Download a pdf of this case study.<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Download a pdf of this case study.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2526,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2525","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/pages\/2525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/comments?post=2525"}],"version-history":[{"count":5,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/pages\/2525\/revisions"}],"predecessor-version":[{"id":6170,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/pages\/2525\/revisions\/6170"}],"up":[{"embeddable":true,"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/pages\/2526"}],"wp:attachment":[{"href":"https:\/\/dev2.brandconstructors.com\/blog\/wp-json\/wp\/v2\/media?parent=2525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}